Ebb & Flow

Bridging cultures

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Ash Communications worked with its Chinese partner Active Anglo Chinese Communications to organise and promote ‘Ebb and Flow’, an innovative photographic exhibition by renowned Chinese photographer, Mr Qin Yuhai. The event took place in the UK in London at the Saatchi Gallery from 11 – 15 June 2014 and was presented by Fuhai Culture Development Ltd, an organisation engaged in art and culture from Beijing. The exhibition featured a world exclusive of new studies of water taken from the Chinese landscape over a period of many years. 

 

The event was opened by former Deputy Prime Minister Lord Heseltine and the Financial Times' renowned art critic. It was a huge success with attendance from around 300 guests including art collectors, galleries, business people and the media.

 

Over the course of the campaign, Ash generated over 100 pieces of editorial coverage across print, online and broadcast media, locally and nationally, with an advertising equivalent of £83,240 for print publications alone.