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Social media has been around in one form or another for over 20 years and in that time, it has become a staple of our daily life. It has evolved to the point where it has changed the way news is consumed, how products are advertised and sold, the way we communicate with our friendship groups and network with our peers.

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Here are ten social media statistics that will make you want to download numerous apps to ensure your  brand is part of the conversation.

 

• Google receives 100 billion searches a month

The number of searches per month is roughly 13 times more than the total population of earth, so SEO is important. This is because if you have not optimised it WHAT IS IT? or are not using it properly, you will not appear in any search results.

 

• Instagram users spend 53 minutes per day on the platform

On Instagram, there is only a finite amount of time for a brand’s followers to view its posts. With users spending just under an hour per day on the platform, they scroll through hundreds of posts then stop and move onto something else. This means that marketers and PR professionals need to ensure the posts are of the highest quality WHAT DOES THAT MEAN?? and visually stimulating enough to get noticed.

 

• Your video is virtually worthless if it’s not captioned

If your video does not have a caption on it, the vast majority of the time, people will scroll past because 85% of Facebook video is watched without sound.

 

• It is all about location location location on Instagram

Location tagging can lead to increased engagement because it puts the business, brand or person on the map. Being on the map also ensures that the post is in that particular feed when users search a certain location on Instagram.

 

• Social media marketing is working

Adding social media marketing is a key pillar of any modern marketing plan and 90% of marketers have seen that since incorporating it, there has been a marked increase in their brand’s exposure.

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• A quick reply keeps an unhappy customer at bay

77% of Twitter users feel more positive about a brand when their tweet has been replied to. This highlights the importance of social media because consumers go to a customer service portal expecting to receive an ‘instantaneous’ response, which is why it is important for brands to deal with all the messages that are received in a timely manner. It is an open forum where people can see everything that has been posted about them in a couple of key strokes.

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• Influencers = influence

Did you know that nearly 50% of consumers depend on influencer recommendations when making a purchasing decision? The authentic content they provide establishes a rapport of trust, which benefits the brands that are open to exploring these channels. 

               

• Social media on your phone

3.27 billion people use social media via their phones and as mobiles have become minicomputers, this has led to them taking a larger portion of website traffic. Therefore, brands should be creating content that is suitable to view on mobiles, while also ensuring that their website is mobile friendly because if it is not, it will definitely drive consumers away.

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• The positive effects of word of mouth

A recent study has showed that an incredible 71% of consumers who have a positive experience with brands are then likely to recommend the brand or product to their friends, family, and acquaintances.

 

• Actions speak louder than words

Users of social media are 40 times more likely to share videos over any other type of content, which is why brands should invest time and money into creating engaging content that will catch the eye of consumers and make them want to share it with their followers.